ABOUT US
Born from the belief that cycling kit should be as thoughtful as your morning coffee ritual, DayFrit exists where minimalism meets maximum impact. We design elevated cycling apparel for riders who know that comfort and performance aren't mutually exclusive - they're co-conspirators.
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Our inspiration doesn't just come from the peloton (though we love a good breakaway). We pull inspiration from street style, clean design, and that perfect golden hour light that makes every ride feel cinematic. The result? Kits that work just as hard sprinting for city limits as they do keeping you comfortable on long coffee stops.
Every piece starts with high-end Italian fabrics and gets the full treatment - race-tested cuts that actually fit real bodies, colour-ways that are just left of predictable, and details that beg a closer look.
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Whether you're hunting KOMs, spinning easy recovery miles, or just need an excuse to get outside and breathe, we're here to make sure every ride feels effortless and enjoyable.
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